Contact | Meet Our Team
We’re an Ontario-based agency specializing in premium outdoor and lifestyle brands.
Boardwalk Sales Agency is an Ontario-based agency representing premium outdoor and lifestyle brands across the province. We work closely with retailers of all sizes, building long-term partnerships through strong communication, in-person support, and a hands-on approach to service.
Our team spends a significant amount of time on the road and in store, meeting with buyers, supporting merchandising, training staff, and ensuring our brands are represented at the highest level on the retail floor.
Customer service is at the core of everything we do. We pride ourselves on being responsive, reliable, and easy to work with, and we’re fully invested in the success of both our brands and our retail partners.
What also sets us apart is our focus on marketing. Beyond sales, we help build visibility for the brands we represent through storytelling, merchandising, events, and brand initiatives that help our partners stand out in a competitive market.
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Stu Long
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Rachel Buiks
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Graham Potter
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Boardwalk Bill
Stu Long
Stu founded Boardwalk Sales Agency in 2010 after growing up around retail in Dundas, Ontario, where he spent much of his time at his father’s furniture store and travelling to showrooms and client meetings across Southern Ontario.
Today, he leads the agency in representing premium outdoor and lifestyle brands while maintaining long-standing relationships with retailers across the territory.
Rachel Buiks
Rachel is a partner at Boardwalk Sales Agency and plays a key role in leading the growth of the agency’s outdoor and lifestyle brands across the territory. She works closely with retailers and brand partners to build strong assortments, develop meaningful partnerships, and support long-term brand success.
With over a decade in the outdoor industry, Rachel brings a strong mix of sales leadership, market insight, and a sharp visual eye for brand presentation and storytelling.
Graham Potter
Originally from Owen Sound, Ontario, Graham has spent over a decade working in the ski, snowboard, and specialty outdoor industry.
Since joining Boardwalk in 2021, he has played an important role in supporting the growth of Boardwalk’s brands, known for his strong product knowledge and trusted relationships with specialty retailers.